Public Relations: Sustainable Fashion Brands
(Image consulting, Messaging, Product placement, etc.)
Education & Experience:
Bachelor of Science (Business Administration)
US Communication Director | Fashion Revolution Day
Founder | Ecologique Fashion
Contributing Blogger | Brooklyn Fashion + Design Accelerator
Contributor Writer | Ecouterre
Contributing Writer | SOMA Magazine
Director of Communication | EcoHabitude Inc.
Andrea Plell is a sustainable fashion consultant and creative director passionate about supporting a shift towards a more regenerative and environmentally sustainable fashion industry.
Andrea Plell offers PR and sustainable fashion consulting services, through Ecologique Fashion, and is best known for her work with non-profit Fibershed in producing the Fibershed Fashion Gala (2013), the runway show for the Grow Your Jeans Project (2015) and the Climate Beneficial Gala (2017). She is a member of the Ethical Writers & Creatives Coalition with published works on Ethical Fashion Forum ,Brooklyn Fashion + Design Accelerator, ELUXE Magazine, SOMA Magazine and Ecouterre (find a selection of her written works here). Plell is also the co-founder of The Sustainable Fashion Alliance and the Communications Director for Fashion Revolution USA. For her work, Andrea has been recognized on television and in several publications.
Public Relations packages
- Media Kit Development
- Media Outreach
- Press Release Distribution
- Product Placement
- Media Relations
Fashion Event Production
- Runway Show
- Press Events & Social Mixers
- Trunk Shows and Pop-ups
- Sustainable Fashion Presentations
- Styling and Editorial Art Direction
- Product Shoot Coordination
- Ethical Messaging
- Blog Content
“Knowing that Andrea is as passionate as I am about our brand’s sustainable mission has been a fantastic experience. Andrea has brought an impressive amount of media interest to us in a very short time, and she has gone above and beyond in offering creative ideas for how to market our brand. I couldn’t recommend her highly enough!“
Ashley Denisov | 1X1
“Andrea was an inspiration to work with in producing a fashion event to raise funds for our non-profit. She handled a huge number of details with a creative eye and was completely organized and reliable. The event was a resounding success, and guests were truly awed by the experience. We could not have done it without Andrea.“
Dustin Kahn | Fibershed
“Andrea has been invaluable to the growth and success of Urban Air Market and her varied skill set is unbelievable. As a full-service PR firm, she has helped with everything including business development and streamlining operations, press relations and partnership building, photography and publication design, social media and blog writing, plus website design and event production. She takes her work and the goals of the brand she works with seriously. I feel lucky to be able to work with someone so refreshingly innovative and to see the direct results of her ambition and creativity within my company.“
Danielle Cohen | Urban Air Market
Quality over quantity
I’m in favor of maintaining good relationships with my media contacts versus annoyingly blasting a press release. Each pitch is specifically catered to whomever I contact with publication.
Pitch sustainability without the crunchiness
I’ve been in the sustainable sector of the fashion industry for more than a decade. I am equipped with the know-how to properly rep your brand from an ethical + high fashion standpoint.
Timely & Honest Feedback
I won’t lie to you about coverage and will always offer constructive feedback when necessary. I provide a Monthly Activity Report so you know who I contact.
It’s my passion to bridge the mainstream gap for small to medium-sized ethical brands, so I keep my prices reasonable and much lower than agencies.
Project: Grow Your Jeans
I took part as runway show coordinator and stylist for Fibershed‘s Grow Your Jeans Project – a “Celebration of Regionally Grown and Sewn Denim Jeans.”
Project: Fashion Revolution Day SF
San Francisco marched in a “fash mob” parade, sponsored by Wildlife Works Apparel – the world’s only carbon neutral, fair trade factory protecting wildlife in Kenya, to ask for greater transparency in the global fashion supply chain. Co-produced by Ecologique Fashion and Eleanor Amari of LOLA Creative Agency.