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How to Create Best Ecommerce Page


Creating an Ecommerce page that converts and gets people to make that purchase can make or break your business.

Rand Fishkin from Moz showcases a well thought out step by step guide on how to go about it.

The elements of awesome E-commerce page are:

1, The navigation at the very top

•  Enable users to understand where they are on the site

•  Information about shopping cart

2, Core product information

•  Images and/or Videos

•  Product naming convention & to the point description

3, Clear options to path to purchase

•  Help people understand different options

•  Eliminate roadblocks

4, Detailed product description

•  Set correct product expectations

•  Make sure product fits their needs

5, Seal the deal content

•  Build trust

•  Return policy

•  Shipping information

All the tips shared by Rand can be applied to any industry, including fashion.

The goal of the eCommerce page is to deliver information in a most concise manner that would answer any questions user might have before they decide to make the purchase.

When I visit an eCommerce page, there are few questions that always go thru my mind.

•  What is their return policy?

•  How much am I going to pay for shipping?

•  Is the product actually going to look as elegant as I see in the photograph?

•  What is the actual size of the item?

•  What is the height of the model, so I can check if that it would look good for someone with my height?

•  Is there a discount/coupon available for the product?

I am sure, you have your own set of questions that you go thru when you are making a purchase.

The secret to creating a kick a$$ eCommerce page is, to anticipate what those questions/concerns might be for your audience and try to answer them.

Watch the full video.


  1. Samantha says:

    thanks, I didn’t have my return policy on the product page. it’s a good tip, going to add that and let’s see if it helps with my conversions.

    • Vishal Kalia says:

      thank you Samantha.

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